most important P - PROCESS

We are talking about seven Ps when it comes to service marketing. I think this applicable for
all the business not only companies who are providing services.

Seven Ps as defines as follow by marketing guru's.

Product
Price
Place
Promotion
People
Physical evidence
Process

All the companies having combination of these Ps. But I think Process is the most important thing.
And this is the one which most of the companies not consider much.

All the companies should have a proper defined Process for it's operation. There should be a proper
flow of business process and this should be evaluate and fine tuned periodically.

All the employees should able to do their job according to the Process and deliver the maximum
service to customers without any delay. If company failed to implement a proper process employees
will fail to deliver customer expectation.

Well tuned process can be the best competitive edge for a company.