Thursday, August 02, 2007

world's top 10 brands

BusinessWeek and Interbrand announced world's most valuable brands. Here is a look at the top 10 in the list.

$67,000 million

Flagging appetite for soda has cut demand for Coke, but the beverage giant
has a raft of new products in the pipeline that could reverse its recent slide.


$56,926 million

Threats from Google and Apple haven't yet offset the power of its Windows and Office monopolies.




$56,201 million

Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders.





$48,907 million

The brand Edison built has extended its reach from ovens to credit cards, and the "Ecomagination" push is making GE look like a protector of the planet.




$32,319 million

Fashionable designs and low-cost models for the developing world enabled the mobile phone maker to regain ground against competitors.


$27,941 million

Toyota is closing in on GM to become the world's biggest automaker. A slated 10% increase in U.S. sales this year will help even more.




$27,848 million

New CEO Robert Iger expanded the brand by buying animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and iPods.



$27,501 million

A new healthy-living marketing campaign—and the premium-priced sandwiches and salads that came with it—have led to a fourth year of sales gains.



$21,795 million

The new S-Class sedan and M-Class SUV are helping repair a tarnished quality reputation. High costs and weak margins will take longer to fix.

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